“People are more important than things!”

Over the last two days we have been blessed by the company of our good friend Analia and her beautiful daughter Clara. 

Analia comes from Brazil where people, relationships, family and friends really matter.  They are an ingrained part of life: non-one has to teach Brazilian social skills.  Analia is one of the most wonderful human beings that I have a good fortune to know.

When I am with Analia I feel totally comfortable.  No pretense!  None is necessary as I know that she loves me – she accepts me just as I am whilst listening to me as a  person up for being a good human being.  Straight talk flow between us.  Why?  Because all the stuff that gets in the way of straight talk is simply not there.

Over the years I have wondered why I love Analia, why I feel totally comfortable in her company and in her home with her family.  Today I got my answer.  As she was leaving she asked Clara (her daughter) to “give uncle Maz a hug and say thank you”.  Clara is only a little girl and she was understandably more concerned with finding a missing Lego piece from the set she had built.  So Analia asked her again and Clara continued to look for her missing Lego piece.  Then Analia said something that struck at the heart of my soul:

“Clara, people are more important than things!”

Yes, Analia you are absolutely right.  Yet, we, in the west, have put things first and people last.  They way we live things are more important than people.  And that is a terrible way to live.

I thank you my wonderful friend to getting me present to your philosophy, what makes you great.  You live your truth: People are more powerful than things!

My commitment is to live your truth.  Thank you for your gift.

Author: Maz Iqbal

Experienced management consultant. Passionate about enabling customer-centricity by calling forth the best from those that work in the organisation and the intelligent application of digital technologies. Subject matter expert with regards to customer strategy, customer insight, customer experience (CX), customer relationship management (CRM), and relationship marketing. Working at the intersection of the Customer, the Enterprise (marketing, sales, service), and Technology.

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