The Edge That Comes With Embracing Extraordinary ‘Projects’

What comes with stepping into and operating from an extraordinary context and/or taking on an extraordinary ‘project’ or possibility?

Two thoughts occurred to me above all others: first, how fortunate I was to be able to make myself so comfortable in an emergency…… And second, how little interest people showed in my bike compared with 1973. Back the everyone was curious; today a heavily laden motorcycle is commonplace, and I received little attention …..

Not that I craved the attention for its own sake but I remembered how it had helped me in the past to feel that I was doing something extraordinary, and how that feeling had given me an edge which made everything seem more significant. 

Ted Simon, Dreaming of Jupiter

Author: Maz Iqbal

Experienced management consultant. Passionate about enabling customer-centricity by calling forth the best from those that work in the organisation and the intelligent application of digital technologies. Subject matter expert with regards to customer strategy, customer insight, customer experience (CX), customer relationship management (CRM), and relationship marketing. Working at the intersection of the Customer, the Enterprise (marketing, sales, service), and Technology.

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